Selling a home in today's market can be a highly stressful and time-consuming process, which is why choosing the right real estate partner has never been more important. That is why our team has created and proven a unique approach to make the home selling process easy for our clients. One of our team's key points of difference, and one that our clients find great value in is our "hand us the keys and walk away" approach. We will assist you in determining the proper preparation plan for your home and provide listing management coordination support to ensure all improvements done to your home are completed in a timely manner with quality craftsmanship and required documentation.
Our specialized professionals will use their expertise to prepare your home for market, and work closely with you to ensure as little inconvenience as possible. Our vendors are licensed and insured, so you can rest assured that work is done to standard.
Our number one priority is to market your property with the most visibility, utilizing a comprehensive and holistic marketing approach that drives optimal results. Your property will receive the attention it deserves through stunning visuals, photography and cutting edge video. Combined with compelling story-telling, your property will be strategically positioned for success through targeted and meaningful print, email online marketing, social media, private showings, open houses and events.
Selling is easier with
The CKH Experience
We have the expertise to ensure you get the most for your investments, but what sets us apart is our experience.
We will listen to your needs, exceed your expectations, provide "white glove" service, skillfully negotiate, and shift the burden selling your home to our team.
No Upfront Cost Property Prep
With our "hand us the keys and walk away" concierge service, selling can be stress-free.
Communication
Throughout the home preparation and selling phases, we keep you well informed of our all of our marketing efforts, buyer activity, market activity, disclosure requests, and the number of potential offers.
Integrated Marketing
Our comprehensive suite of marketing collateral and stategy tactics is designed to find the right buyer for your home.
The CKH Effect
Our 360 Degree, integrated full service concierge program to optimize your home's value strategically for proven results.
This encompasses our team's data-driven strategic plan for preparing your home, in-house design team, vetted roster of carefully curated vendors, and a custom-tailored marketing approach. All with no upfront expense to you.
Results Do Matter
Our Clients Consistently Rate Us
5 STARS
AVG DAYS
ON MARKET
7
REPEAT AND
REFERRAL
90+%
WSJ Top 100 Team
CAlifornia & Bay Area
TOP 100 TEAM’s
*From reviews on Google, Yelp, and Zillow; Based on MLS Data
Working With Us
Here's a look at the timeline of what to expect when working with us to sell your home.
Our Initial Phone Call
The initial phone call is typically 30 minutes. This helps us understand your real estate needs and make sure we are the best fit for your timeline and expectations.
Meet at your home or virtually
We like to meet in person with you at your home when appropriate. Or we have the capability to do a virtual walk thru of your home as well. It is only by walking through the property that we can offer the best recommendations for you. Some items we like to discuss with our sellers include:
- Your timeline
- Your desired outcome
- The current market and your competition
- Create a plan of action based on our conversation, to best meet your goals
Our recommendations to maximize your value
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Sign a listing agreement
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Getting your property ready for sale
Our listing team is ready to assist with preparing your home for sale. Depending on the amount of work needed, we typically are able to prep your home for sale in 2-3 weeks. One of our team's key points of difference is we help coordinate all of the work with the vendors of your choice or per our recommendation. Our clients find great value in our "hand us the keys and walk away" approach.
Some of our listing team responsibilities include:
- Meet with vendors for bids
- Collect all bids for your review and approval
- Create a listing prep calendar so you know what is happening at all times
- Coordinate the work being completed with updates provided to you so you're informed on the work's progress
- Ensure the home is ready to go to market on time
Making sure we know what's under the hood
In our market, having inspection reports ready with our disclosure packet shows we are not "hiding" anything and encourages "As-Is" offers. Not having inspection reports ready when going on market makes Buyers less comfortable and we may see offers with contingencies on inspections.
Minimum Standard Inspections and Reports Include:
- Property Inspection: $600-$700
- Pest Inspection: $350-$500
- Natural Hazards Report: $150 (this is required by law)
Disclose, disclose, disclose
California law requires sellers to disclose material information to the buyer. Failure to do so could create significant liability to the seller. Our team will sit with you and review all disclosures to ensure they are properly completed.
Two of the most important disclosures you will complete are the Transfer Disclosure Statement (TDS) and the Supplemental Sellers Checklist (SSC) or Supplemental Seller Questionnaire (SPQ). We will assist you so these documents are complete and within compliance.
Introducing Your Home to the Market
Your home deserves a proper introduction to the market, and our team will develop a strategic and effective go-to market plan specific to your property to ensure it receives the most effective exposure and qualified buyers through the door.
Our integrated marketing plan includes....
Our marketing plan includes:
- Stunning photography, videography, 3D Matterport, Floor plans
- Virtual Marketing | Hosted Events (as allowed)
- Exclusive Neighborhood Tours, Broker Tours, Open House
- can be done virtually in all cases
- QR Code Property Showcase & Private Showings
- Lifestyle Marketing (property by property basis)
- Curated Lifestyle Video, social viewings & experiential events
- Exclusive Agent events
- Strong Social Media Presence
- custom property website; virtual tour capability
- automated marketing & social media ads
- Captivating print materials flyers, brochures, lifestyle books, in-home marketing boards all with virtual version capabilities
- Strong Relationship Marketing
- Top Agent Alliance - Keller Williams International
- Coast to Coast Agent, Allied Resource & Client Network
- Local Top Agent Network - Keller Williams
- Keller Williams Luxury International Agent Network
- Relocation Partnerships
How buyers experience your home
We show the property through Twilight Tours, Open Houses, Brokers Preview, and private showings. All of our team members are well informed of the home, and will speak intelligently on the highlights and features to incite interest and enthusiasm for the property.
Helping you understand your options
It is typical of our market to set an offer date when we receive offers for your review. Negotiations are done through a thoughtful and transparent way and we will walk-through all aspects of the offer(s) which are important to you to ensure that you may make the best possible decision.
We've reached the finish line
Our team will keep you informed of the process and all the key steps during escrow. Once the purchase of your home is official and recorded with the county, we will notify you immediately of the exciting news, and coordinate the hand off of all keys to you as the new home owner!
- Important timelines in the escrow process include: Buyer Initial Deposit - Typically within 1-3 business days of the ratified contract.
- Additional Inspections/Contingencies removal if any
- Appraisal: If there is a loan, the lender will require an appraisal and approval by the underwriter. We will attend the appraisal to ensure proper representation of the property, market, and comps.
- Signings: Both the buyer and seller will need to sign closing paperwork in person for notary purposes. We also attend the signings to answer any questions. If you will be traveling domestically or would prefer to sign in a more convenient location, we are happy to schedule a mobile notary.
- Final Funds in Escrow: Typically within 1-2 days before close of escrow all the buyer funds and lender funds will be deposited into escrow. We confirm with escrow once all funds are deposited, and are set to record with the county.
What our ClIENTS THINK
Linking With Us
Events
Catch our summer movie, cool off with ice cream socials, and join us for other intimate gatherings. We love to introduce like-minded people and help our clients and friends to grow their networks. From our events, non-profits have been formed, and business accelerated.
Education
One of our main goals is to empower our clients with knowledge. We frequently present real estate investing seminars with expert real estate investors so you can be learn to build wealth in real estate. We also offer seminars with wealth advisors and financial planners so you can learn how build and protect your wealth.
REWARDS
Be rewarded when you refer your family and friends to us. For each referral you entrust to us, we send a special surprise. From there, when business you referred closes, we have a three-tier Rewards Program with rewards include wine from Silver Oak to gift cards for AirBnb.
