Integrated Marketing

Kyle Henry • January 18, 2023

A comprehensive suite of marketing, we leave no stone unturned to find the right buyer for your home.


We create personalized, custom-tailored marketing to find every buyer. Our integrated marketing approach connected all of our marketing pieces together and ensures maximum exposure for your property. From print to digital, we leave no channel untouched to get your property in front of the most potential buyers.


Concierge Marketing Consultation

Before we list your property, our director of marketing will connect with you to discuss the marketing of your property. While we can market based on paper information about your home, like location and features, our discussion with you ensures that we also capture the emotion of living in the home. Since buying a home is an emotional process we tap into that to create marketing that better resonates with buyers.



Narrative

Armed with details from our consultation, we weave a story that makes your home come alive and sparks imagination and emotional interest.

PROFESSIONAL SERVICES

We curate services with top-rated professionals to highlight your homes. Staging, photography, videography, and printing is all done professionally to best present your home.


Videography

We deploy professional videography services to capture and highlight the best parts of your home.



Photography

Beautiful, rich, professional photography is used to showcase your property across the internet.



Matterport

This allow buyers to experience and explore your home, whether they're here or miles away.


EXPOSURE TO BUYERS

We leverage the most effective channel to cast a large, but focused net to ensure your property is primely positioned in front of the best potential buyers.  

Robust Property Websites

We take all of that beautiful media to craft a personalized property website for your listing that truly engages potential buyers. All of our marketing efforts lead buyers back to our property websites to set your home apart from the rest of the market. Our websites are robust and provide more than information and media, but offer multiple lead capture opportunities and engage buyers in retargeting campaigns to keep them coming back for one more look, time and time again.

 

Behind the Door

What originally started as a video intended to be shared with our own buyers blossomed into something much better that is truly unique for our team. Since no one knows your home and it's position on the market better, our agent team captures an engaged, guided tour of your home. This video is shared extensively to drive engagement to your property. Time and time again we hear from buyers at open houses, "Hey, you're that guy from the video!" or "We weren't going to see this home, then we watched your video."


Targeted Direct Mail

Direct mail is a powerful tool that many agents use, but few leverage to its full potential. Since most buyers come from within our local area, we use data to identify potential local buyers, and use this same information to guide our digital advertising efforts. Our direct mailers are all connected with digital tracking to measure the effectiveness of these campaigns and interest they're generating, and lead users to our robust property websites.


Vast Syndication

We share your property, and what makes it unique, to our international network of agents, our active buyers and key clients, our extensive personal networks, and to Top Agent Network - an invite only network that represents the top 10% of agents in our region. Beyond our own networks, we also syndicate your home to sites like Zillow, Redfin, Realtor.com, Mansion Global, Unique Homes, Wall Street Journal, Robb Report, and more than 500 sites around the world to maximize exposure.


Social Media and Digital Advertising

Our social media channels generate excellent organic exposure to your property, but we don't just stop there. We create targeted digital advertising across digital channels including Meta (Facebook and Instagram), LinkedIn, and Google. All funneling users to the same place, our robust property websites, so we can leverage retargeting to nurture their interest and providing multiple points to capture the potential buyer.


Learn more about selling your home Get started selling your home

FOR NEWS INQUIRIES


Kyle Henry

Director of Marketing


Kyle.H@CarolineHuo.com

650.727.1308

Share & Stay in the Know

By Kyle Henry February 12, 2025
As we embark on a new year, many of us turn our attention to planning for the future, ensuring not only our own well-being but also the security and prosperity of our loved ones. For those with substantial assets, particularly in the realm of real estate, a comprehensive estate plan is not merely prudent, it is essential. In San Mateo county where the average home value is $1,546,857, up 4.8% over the past year, this includes practically every homeowner. A living trust, stands as a cornerstone of such a plan, offering a multitude of advantages that extend far beyond a simple will. This blog will discuss ten compelling reasons why you should consider establishing a living trust in 2025: 1. Evading the Labyrinth of Probate. One of the most significant benefits of a living trust is its ability to circumvent the often protracted and costly probate process. Instead of your assets being tied up in legal proceedings, they pass directly to your beneficiaries, ensuring timely access to their inheritance. 2. Preserving Privacy. Unlike a will, which becomes a matter of public record upon probate, a living trust remains a private document. This confidentiality safeguards your family's privacy, shielding your family's financial affairs from unwanted scrutiny. 3. Planning for Potential Incapacity. A well-structured living trust incorporates provisions for managing your assets should you become incapacitated. This foresight ensures that your financial matters are handled according to your wishes, removing the need for potentially intrusive court intervention. 4. Unparalleled Flexibility and Control. During your lifetime, you retain complete control over the assets within your living trust. You possess the power to amend or even revoke the trust as your circumstances evolve, providing flexibility. 5. Mitigating Estate Tax Burden. Depending on the value of your estate, a living trust can be strategically designed to minimize estate taxes, thereby maximizing the wealth ultimately transferred to your beneficiaries. 6. Bypassing Ancillary Probate. If your real estate portfolio spans multiple states, a living trust can help your heirs avoid the complexities and expenses of separate probate proceedings in each jurisdiction. This streamlined approach saves time, resources, and emotional strain. 7. Facilitating a Seamless Transition. This simplifies the transfer of assets to your beneficiaries, eliminating the need for court oversight and making the transition smoother and less stressful for those you leave behind. 8. Protecting Vulnerable Beneficiaries. Within your living trust, you can establish provisions to protect beneficiaries who may be minors, have special needs, or lack experience in managing substantial assets. This safeguards their inheritance and ensures it benefits them most effectively. 9. Creating Generational Wealth. A living trust offers a mechanism to ensure your assets are managed and distributed according to your wishes, even if your primary beneficiaries predecease you. This provides a level of control and continuity over generational wealth, securing your legacy for the future. 10. Achieving Long-Term Cost Savings. While establishing a living trust involves upfront costs, it can ultimately lead to substantial savings by avoiding probate fees, potential legal challenges, and other associated expenses. It is an investment in peace of mind and financial prudence. Partnering with Experts: Securing Your Future Crafting a comprehensive estate plan, particularly one incorporating a living trust often requires the guidance of experienced legal professionals. For those seeking expertise in this area, we have several excellent legal resources for any situation to help you navigate estate planning and trust administration. As you contemplate your goals for 2025 and beyond, consider the profound benefits of a living trust. It is more than a legal document; it's a testament to your commitment to your loved ones and the preservation of your legacy. Contact us today to discuss how a living trust is an important element of your real estate planning goals.
By Marketly Team January 21, 2025
The advent of a new year invariably inspires reflection and the setting of ambitious goals. For many, these aspirations may include the allure of a new home – a sanctuary that perfectly reflects their evolving needs and desires. However, the path to realizing this dream can appear daunting. Where does one begin? How does one navigate the complexities of the modern real estate landscape? This guide aims to provide discerning individuals like yourself with the insights and strategies necessary to successfully embark on your 2025 real estate journey. 
By Kyle Henry January 14, 2025
Set your real estate goals for 2025 with expert insights tailored for buyers, sellers, and investors in the Bay Area. Discover why this year is perfect for achieving your dream home, upgrading, or investing in high-value properties. Start planning today!
By Marketly Team December 19, 2024
The holiday season can be a time of joy, but it often comes with stress and overwhelm. In this guide to holiday wellness, we share practical tips on healthy eating, stress-reducing activities, and mindful practices, all tailored to help you maintain balance during the festivities. Explore our curated list of the best wellness resources in the Bay Area, including top spas, meditation centers, and yoga studios, to help you find tranquility amidst the holiday hustle.
By Marketly Team December 12, 2024
A Strategic Move for Maximum Impact. While spring is often seen as the peak season for real estate, winter offers a unique opportunity to sell your home with less competition and more motivated buyers. Discover how to capitalize on this strategic advantage and position your property for a successful sale.
By Kyle Henry November 25, 2024
Explore the best places to live in the San Francisco Bay Area! From Burlingame’s charming downtowns to Redwood City’s booming tech scene, discover why neighborhoods like San Mateo, Belmont, and San Carlos are ideal for families, professionals, and anyone seeking the perfect place to call home. Read on to find out what makes these cities stand out and why they could be the perfect fit for your next move.
By Kyle Henry November 22, 2024
Are you feeling discouraged by high home prices and wondering if owning a home is even possible? There’s still a way to achieve homeownership, even when affordability feels like a major challenge: consider a fixer-upper. Let’s explore how this option can help you take the first step into homeownership and what it takes to make it work. What Is a Fixer-Upper? A fixer-upper is a home that’s move-in ready but needs varying levels of updates or repairs. Some may require simple cosmetic changes, like fresh paint or new flooring, while others might need more significant improvements, such as roof replacements or plumbing upgrades. Since these homes often require some level of effort to enhance, they’re typically priced lower than comparable move-in-ready homes. In fact, a study by StorageCafe reveals that fixer-uppers are generally priced about 29% below market value. This affordability is one reason why more buyers are considering fixer-uppers as a viable option (see graph).
November 4, 2024
CKH Clients, Friends & Family, join us for our annual Holiday Party
By Kyle Henry October 18, 2024
Discover essential tips for investors looking to maximize their rental property investments. Learn how to build the perfect team, from property managers and legal experts to 1031 Exchange specialists, to ensure long-term success and profitability.
By Kyle Henry October 15, 2024
Proposition 19: What You Need to Know
More Posts
Share by: